AFRICAN DIASPORA ART MUSEUM OF ATLANTA
CASE STUDY*
Background
The African Diaspora Art Museum of Atlanta (ADAMA) is an innovative museum without walls founded by Dr. Fahamu Pecou. It showcases the contemporary art and culture of the African Diaspora. They amplify the diverse voices of our global family by creating immersive experiences, cultivating shared learning, and facilitating meaningful points of connection.
Challenge
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Full audit of current brand activation across channels
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Define ADAMA's audiences
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Clarify ADAMA's messaging
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Specific and thoughtful brand strategy that the internal team can execute
Project Scope
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Brand Audit
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Stakeholder Interviews
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Brand Strategy
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ADAMA Brand Archetypes
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Audience Archetypes & Personas
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Brand Position
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Messaging & Storytelling Framework (Brand Voice, Core Values, Mission, Pillars, Branded Keywords, etc.)
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Partnership Strategy/Suggestions
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90-Day Implementation Plan
BRAND ARCHETYPES
ADAMA ARCHETYPES
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Creator
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Networker
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Explorer
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Magician
AUDIENCES
ASPIRATIONAL ARCHETYPES
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Generalist
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Storyteller
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Muse
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Visionary
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Pioneer
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Black Community in Atlanta
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Regional, National, and Global Artists
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Arts Organizations
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Contributors (Board Members, Volunteers, Ambassadors)
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City of Atlanta
BRAND VOICE
GLOBAL
CURIOUS
IMAGINATIVE
CONVERSATIONAL
TAGLINE
Everywhere we go, there we are.
What is it like to work with Branding Chicks?
Check out our video case study with ADAMA!
* Note: Some of the brand strategy is proprietary, and is not shared here.