BELLA BOSS BOX
“Unboxing my Bella Boss Box had me shook!
What a brilliant gift to Black women entrepreneurs."
Carla Jones, CEO of Carla Mechele Media & Bella Boss Subscriber
Bella Boss Box was a quarterly subscription box for Black women business owners founded by Nakita Pope and Nekeidra Taylor. Our mission was to support women, like us, in mind, body, spirit, and strategy. We also engaged women in an online community through collaboration, networking, and education. This community was a no-judgment zone where subscribers could receive the support they need from like-minded women.
To create a brand that is a community for Black women business owners. We wanted it to be sophisticated but have the voice of an older (and wiser) big sister who can give advice and resources to help other women run
Initial Brand Strategy
Messaging & Storytelling Framework
Packaging & Product Design
Content Creation & Social Media Strategy
Social Media Management
What We 🤍'd
Collaborating with so many amazing women to found this brand
Creating something that was for us and by us
Being able to us our (Nakita and Nekeidra) experiences as entrepreneurs as the foundation for this brand and how we could help other Black women entrepreneurs
Designing custom branded products and zines for every box for our subscribers
BRAND ARCHETYPES & AUDIENCE
The brand's aesthetic is “Afropolitan chic”, which includes bold and graphic illustrations paired with traditional African patterns and photography. We want to show the diversity of Black women in a way that tells their stories and engages our audience.
SASSY OLDER SISTER
Mind. Body. Spirit. Strategy.
PACKAGING & PRODUCT DESIGN
Web design by: Bet on My Brand \\. Creative Direction by: Branding Chicks
SOCIAL MEDIA/CONTENT CREATION
THE BELLA BRIGADE
The Bella Brigade was our private community for subscribers. This community of women dedicated to building their businesses was created to provide resources, conversation and education for our subscribers. We also offered exclusive content, events and promotions there.
What is it like to work with Branding Chicks?
Check out our video case study with Tofte Lake Center!
* Note: Some of the brand strategy is proprietary, and is not shared here.