TOFTE LAKE CENTER
CASE STUDY*
Background
Tofte Lake Center (TLC) was founded on the belief that the nurturing of individual creative potential and self-expression has the greatest influence on the world at large. In this fast-paced world, TLC offers a space to slow down, reflect, and connect, surrounded by the natural environment and creative community.
Challenge
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Visibility/brand recognition within the Ely community
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Visibility/brand recognition in the arts communities at large
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Strategic and consistent messaging
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Communicating the impact that they’ve had for the last 14 years
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Desire to position itself as an inclusive and anti-racist organization
Project Scope
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Brand Audit
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Stakeholder Interviews & Site Visit
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Brand Strategy
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Brand Archetypes
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Audience Archetypes
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Brand Position
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Visual Identity
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Messaging & Storytelling Framework (Core Values, Brand Voice, Tagline, Branded Keywords, etc.)
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Social Media Strategy
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90-Day Implementation Plan
What We 🤍'd
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Working with the TLC team and stakeholders who were passionate about what they do and the people they serve
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Fun and curiosity-driven strategy calls
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Spending some time at the lake and experiencing the peace and inspiration that comes from being on the TLC grounds
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That Liz's favorite color is purple!
DISCOVERY
SITE VISIT
Previous Logo
New Logo
VISUAL IDENTITY
MERCHANDISE
BRAND VOICE
PLAYFUL
NURTURING
CURIOUS
INSPIRATIONAL
TAGLINE
Create at nature's pace.
What is it like to work with Branding Chicks?
Check out our video case study with Tofte Lake Center!
* Note: Some of the brand strategy is proprietary, and is not shared here.